Choice, happiness and spaghetti sauce | Malcolm Gladwell

Why it was recommended

People have no idea what they want or need, or even what they like.

ReferenceJonnieCache · Original2010-12

What it covers

Malcolm Gladwell's TED talk on how Howard Moskowitz found that there is no single perfect spaghetti sauce. He draws a larger point about choice, preference and happiness. It is for a general viewer who does not plan to take a prerequisite first.

Video details

Channel

TED

Length

18 min 16 sec

Year

2007

More in this topic

• Designing the Ideal Bootstrapped Business with Jason Cohen
• The Problem With Facebook
• This Video Is Sponsored By ███ VPN
• Contrepreneurs: The Mikkelsen Twins
• VidMe or Why Platforms Aren't Your Friends
• Joe Ades , Greatest Salesman in New York City History !!! #KONYH !!