The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

Why it was recommended

I urge everyone to watch this video from Cambridge Analytica about their techniques with big data and psychographic profiling

Strong recommendationkbaker · Original2018-03

What it covers

Alexander Nix of Cambridge Analytica presents at the 2016 Concordia Summit on using big data, psychographic profiling and behavioral microtargeting in elections. It is for a general viewer who does not plan to take a prerequisite first.

Video details

Channel

Concordia

Length

11 min 1 sec

Year

2016

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