How Great Leaders Inspire Action | Simon Sinek | TED

Why it was recommended

I think this video by Simon Sinek explains very well why Apple is successful.

Recommendationmtgx · Original2012-06

What it covers

Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He. It is for a general viewer who does not plan to take a prerequisite first.

Video details

Channel

TED

Length

18 min 35 sec

Year

2010

More in this topic

• Try to Rule Fairly and You'll Be Overthrown
• Velocity NY 2013: Richard Cook, "Resilience In Complex Adaptive Systems"
• Ed Catmull, Pixar: Keep Your Crises Small
• RSA ANIMATE: Drive: The surprising truth about what motivates us
• The Only Unbreakable Law
• Your Brain Thinks Your Whole Home Is One Room