AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign

Why it was recommended

I always go back to the Saul Bass presentation to AT&T over their 1970 logo redesign.

Strong recommendationjoezydeco · Original2024-11

What it covers

The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history. It is for a general viewer who does not plan to take a prerequisite first.

Video details

Channel

AT&T Tech Channel

Length

27 min

Year

2011

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